I'm Tomas Kadlec.
I work on AI marketing systems, performance advertising and automation.
I have led marketing and AI teams since 2018. Today I build AI products, lead performance marketers and test how AI agents can do real marketing work.
I'm based in the Czech Republic and work online with teams worldwide.
What I do today
Since 2023, I have been Head of AI and a performance marketing team at a media agency.
I built an internal AI unit that grew from 5 to 25 people.
The team launched more than 15 AI products, including a tool for measuring AI search visibility.
I also lead around 17 performance marketers working on campaigns across Germany, Austria, Switzerland, the UK, the USA, Canada and the UAE.
I ran some of the first advertising campaigns inside ChatGPT for European companies.
Before that
- 2021 to 2023: Meta advertising
- I led a team in the Meta Marketing Pro programme. We advised digital agencies across Europe on Facebook and Instagram advertising.
- 2018 to 2021: Google Ads
- I led a team supporting advertising agencies with Google Ads. The work covered 200 to 300 advertiser accounts per quarter.
Why I run my brand with AI agents
On 6 November 2026, I started running my personal brand with AI agents.
The agents help prepare, check and schedule content. I give direction, review decisions and publish the operating numbers.
I share the system, results and failures in public.
It is a way to put the same ideas I work with into practice on my own project.
How I work
Start with the problem
I look at what needs to change before choosing the tools.
Build something testable
I define the inputs, outputs and acceptance tests.
Keep decisions clear
Agents handle defined tasks. People approve the decisions that need them.
Measure the result
I use operating data to see what happened and what to improve next.
Where I work
I work online with teams anywhere, including Europe, the USA, the UAE and Asia.
English is my main working language. I also work in Czech.
Beyond work
When I'm not working, I enjoy kiteboarding, climbing and skiing.
Let's talk
If you have a marketing workflow to automate, a visibility problem to investigate or a paid advertising setup to review, tell me about it.