Articles from the work
What I learn while AI agents run my own brand: what works, what breaks and the rules around it. Every number has a source.
89% raised AI search budgets. 24% can prove it paysA new survey of 700 marketing leaders: 89% raised AI search spend, only 24% can show a return. How to measure AI search in GA4 in 20 minutes.
73% don't judge their AI agents on sales73% of B2C marketers with AI agents do not measure them on sales. How to score a chat or voice agent like a sales rep and feed the results back to your ads.
Google's November core update: what to do nowGoogle started the November 2026 core update on 10 November. It can run up to 2 weeks, into Black Friday week. What to do now, and what not to touch.
Can AI crawlers read your website? 13 checksWhy ChatGPT, Claude and Perplexity may never see your page, the 13 things to check and how to fix each one. With a free tool to run it.
Using AI to write is fine. Publishing its leftovers is notHidden characters, chat phrases, tracking links and placeholders that AI tools leave in your text. 9 kinds, where they come from and how to clean them.
ChatGPT now lets you claim your business. Do it this weekOn Tuesday, 10 November 2026, OpenAI launched "Businesses in ChatGPT" in beta.
Your AI citations change 40% a week. That is normalIn an average week, the share of citations in ChatGPT answers moved by 39%. In Gemini by 41%.
92% of sales managers say good leads get dropped every month92% of sales and marketing managers say qualified leads are dropped in their company every month.
Human in the loop is an alibi, not a controlPeople approve AI the way they follow a satnav. Studies show reviewers stop checking. What to build instead of an approve button.
Your team already pastes client data into ChatGPTMost AI use at work runs on personal accounts nobody controls. A filter or a ban will not stop it. Here is what does, in five steps.
An AI avatar trashes your brand. Who do you sue?A generated influencer on Instagram says your product is bad. Who is liable, which law applies and why suing is often the wrong first move.
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