ChatGPT now lets you claim your business. Do it this week
On Tuesday, 10 November 2026, OpenAI launched "Businesses in ChatGPT" in beta.
On Tuesday, 10 November 2026, OpenAI launched "Businesses in ChatGPT" in beta.
You can now claim your business in ChatGPT, fix your details, upload a product feed with prices and availability, and see how often ChatGPT mentions you and how many clicks it sends you. OpenAI says ChatGPT has 1.2 billion weekly users. For now it is free.
For years we had Google Business Profile and Search Console. This is the first version of both for ChatGPT.
My take: claim it now, even if the data is thin. Not because it will push you up. OpenAI says claiming should not change how often you appear. Do it because for the first time you get ChatGPT's own numbers about you, and because your details stop being only what the AI guessed.
What you get, and what you don't
| You get | You don't get |
|---|---|
| Verified profile, your own details | Any promise of better placement |
| Product feed with price and availability | Business Agent outside the US (for now) |
| Mentions, views, website clicks | The prompts or conversations |
| "Discovery topics": themes where your site is cited | Data below their volume threshold |
Two details matter for reading the numbers.
First, for an online business a mention counts only when ChatGPT references your website. If it just says your brand name, it does not count. So "mentions" here are closer to citations.
Second, clicks are link clicks. They do not confirm a visit or a sale. Compare them with the ChatGPT referral traffic in your GA4.
What to do this week
1. Try to claim.
OpenAI says any eligible business located where ChatGPT is available can claim, but did not publish a country list. So just try. Local stores and restaurants can claim only existing US listings for now.
2. Verify.
Options are a business phone, a business email, a TXT record on your domain, or your Shopify store. There is also an identity check (Persona) before you can publish changes or see insights. Plan 30 minutes and have someone with DNS access ready.
3. Make your details match your website.
Name, description, category, contact, opening hours. ChatGPT may use this information to answer customer questions, so one wrong line can be repeated to many people.
4. E-shops: upload the product feed.
Price and availability, kept exact. Shopify merchants can connect the store directly. Fill every field you can: an empty field gets filled from somewhere else.
5. Write down your baseline.
Mentions, clicks and topics, once a week, in one sheet. Blank does not always mean zero, it can mean you are under the threshold. In 2 months you will know your trend.
6. US e-shops only: think about the agent.
A Business Agent answers questions about your products and policies, built only from your instructions and your feed. It can not complete a purchase, it sends the shopper to your site. You can also sponsor it as a ChatGPT Ads destination. Start with the feed quality, the agent is only as good as the feed.
What this means for GEO tools
Until now every AI visibility number was an estimate from sample prompts. Now there is first-party data, but limited: no share of voice, no prompts, no competitors. You will still need tracking per engine. But you can finally check your estimates against ChatGPT's own count.
Short summary
ChatGPT launched Business Hub on 10 November 2026: claim, verify, fix your details, add a product feed and see mentions and clicks. It does not boost your ranking, but it gives you real ChatGPT data and control over your facts. Claim it this week, upload the feed, and start a weekly baseline.
If you want help to set it up and read the numbers, book a free 20-min call. Book it on tomakadlec.com.
Did the claim work in your country? Tell me in the comments.
Sources: Reuters via The Star, 11 November 2026 · The Keyword, 11 November 2026 · Relevant Audience on Businesses in ChatGPT · OpenAI announcement on X, 10 November 2026.